ISBN 9789671258170

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Structural Equation Modelling or popularly known as SEM is the Second Generation Method of Multivariate Data Analysis. This method is developed to cater the limitations in Ordinary Least Square (OLS) especially in dealing with latent onstructs and complex model. AMOS or the Analysis of Moment Structures is the newest software developed for analysing SEM. Researchers could convert their theoretical framework into AMOS Graphic for analysis using SEM. With AMOS, the researchers could validate the measurement models of the latent contstrcuts using Confirmory Factory Analysis (CFA) procedure. Once validated, the researcher could move forward with path analysis in SEM to analyze the structural model for testing correlation, causation, mediation and moderation effects.