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Blue Ocean Strategy: Insights and Experiences of Universiti Sains Malaysia (L35)

Rak: L9
RM90.00
Price in points: 90 points
Weight: 0.60 kg
978-983-861-559-4
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Format: Paperback
ISBN: 978-983-861-559-4
Author: Ramli Mohamed
Year Published:2012
Total Page:166
 
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The Government of Malaysia has adopted the Blue Ocean Strategy as one of the strategies to fulfil the transformational needs of the nation and to cultivate a new method of addressing various challenges in the areas of developmental and change management. Universiti Sains Malaysia has chosen to adopt a similar strategy to drive its transformation programmes. Congratulations”. Dato' Sri Mohd Najib bin Tun Abdul Razak,Prime Minister of Malaysia

 

The reform agenda of USM under the APEX framework constitutes a radical revision of what education should be in the present day and provides encouragement to tertiary institutions confronting the challenging issue of being a world class university. Such a transformation entails engaging with and articulating how USM can truly transform itself and succeed in a global context that is competitive and often unequal. This is a testimony that the Blue Ocean Strategy can be effectively adopted in an institution of higher learning.”Dato’ Seri Mohamed Khaled bin Nordin, Minister of Higher Education Malaysia
Rak:
L9

 

 

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